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Understand the system
I map users, business goals, constraints, and operational workflows before deciding what the interface should become.
UI/UX, Visual & Product Designer crafting scalable digital experiences — from enterprise dashboards to brand identities.
I'm a Lead Designer with 8+ years of experience building digital products that matter — from EV fleet intelligence platforms to end-to-end logistics workflows, from scalable enterprise dashboards to retail brand identities.
Currently at WhistleDrive, I lead UI/UX and visual design across web, mobile, and enterprise platforms. I believe great design is the intersection of rigorous user research, sharp visual thinking, and business clarity.
I've contributed to 1800+ creative assets and product experiences across web, mobile, branding, marketing, and enterprise solutions.
I map users, business goals, constraints, and operational workflows before deciding what the interface should become.
I turn dense enterprise processes into clear journeys, prototypes, dashboards, and reusable design patterns.
I work closely with product, engineering, and business teams to refine decisions and carry quality through implementation.
EV-focused fleet management experience featuring live vehicle tracking, battery insights, sustainability analytics, and AI-driven suggestions. Built modular reporting with EV-specific filters for fleet operators.
Challenge: Bring tracking, battery health, fleet performance, and sustainability information into one usable operational view.
Contribution: Research, information architecture, dashboard UX, modular reports, EV filters, and design-system alignment.
Outcome: A scalable experience that helps fleet teams move from live monitoring to informed operational decisions.
End-to-end logistics UX covering quotation, documentation, scheduling, live tracking, and delivery flows. Deep research into partner ecosystems and automation opportunities shaped every decision.
Challenge: Connect fragmented quotation, documentation, scheduling, tracking, and delivery activities.
Contribution: Ecosystem research, workflow mapping, wireframes, prototypes, and interface design across the shipment journey.
Outcome: A coherent end-to-end product direction designed to reduce hand-off friction and improve shipment visibility.
Built a creative studio presence spanning brand direction, client communication, project storytelling, and a growing portfolio of digital work.
Challenge: Create a clear identity and credible digital home for a multidisciplinary creative practice.
Contribution: Studio direction, brand language, website experience, project presentation, and end-to-end creative execution.
Outcome: A unified platform for presenting capabilities, publishing work, and supporting new client conversations.
Contributed to platform vision and UX for a global mobility and logistics ecosystem integrating AI-driven workflows for both goods and people transportation at scale.
Designed branding systems, social media campaigns, and visual storytelling assets for multiple brands — maintaining strong consistency while pushing creative boundaries across channels.
Built component libraries and design systems that power multiple products — ensuring visual consistency, developer handoff precision, and rapid iteration across large cross-functional teams.
Employee Transportation & Enterprise Logistics · Greater Hyderabad Area
Jul 2022 – Present · Hyderabad, Telangana, India
Oct 2018 – Jul 2019 · 10 mos · Greater Hyderabad Area
Jun 2017 – Sep 2018 · 1 yr 4 mos · Hyderabad Area, India
Based in Hyderabad · Available for Lead / Senior Design roles across India